Why did you Name it Utopia?

People always ask why we named the store Utopia. It’s because of a quote we heard once and can’t quite remember. It goes something like this:

“Every time I take a step toward utopia, utopia takes a step away. When I take 10 steps toward Utopia, it takes 10 steps away. So utopia is not a place. It’s the thing that gets me moving.”

It’s our goal to save you some time, delight you while you’re here, and get you moving toward your vision of utopia.

This weekend, we took a few steps toward one of our utopias. We drove south from Eldorado at Santa Fe to the Cibola National Forest, near Magdalena, NM. In Copper Canyon, we set up camp and went out to explore. The creek bubbled and trilled. Sun broke through ponderosa pines and we found relics rich with history between steep canyon walls.

Sometimes, getting away is how we come home.

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